For La Luz, a fictional candle company specializing in custom candles, I developed a comprehensive visual identity to establish a cohesive and engaging brand experience. My work spanned branding, web design, and packaging, with a strong emphasis on the concept of customization paired with vibrant gradients. La Luz, meaning "light" or "glow," captures a fresh and innovative approach to personalized candle-making.

The website I designed features an intuitive questionnaire that guides customers through discovering their scent preferences and tastes, enabling them to create a candle tailored to their unique desires. This interactive experience ensures that every detail, from scents and colors to personalized names, reflects the individuality of each customer.

Every aspect of the branding, packaging, and social media content aligns seamlessly with the brand’s vision, creating a captivating and memorable interaction with La Luz. My design work for the company included developing its complete visual identity, crafting an interactive website experience, designing custom packaging, and creating promotional materials for social media.